New research examines the impact of CBD on creative flow

New research examines the impact of CBD on creative flow

A new study is being conducted that looks at the impact of CBD on creative ‘flow’.

The Flow Research Collective and Ojai Energetics have joined forces with researchers from the University of California to look at creative flow and CBD.

The study is designed to examine the effects of CBD on the amount of time it takes to drop into the flow, the depth of flow experienced, and recovery.

Musicians, athletes, and creatives experience a state of flow when a flood of dopamine, serotonin, endorphins and other naturally occurring chemicals give a ‘natural high’.

Bestselling author and journalist Steven Kotler, Executive Director of the Flow Research Collective and an advisor to Ojai Energetics has long studied these neuropsychological elements of human performance and describes flow as “an optimal state of consciousness… moments of rapt attention and total absorption, when you get so focussed on the task at hand that everything else disappears.”

The impact of CBD on Flow

Ojai Energetics is an advocate of the beneficial effects of CBD on the ability to achieve and sustain creative flow.

According to McKinsey, senior executives in a 2013 study reported being five times as productive in a state of flow than otherwise, yet flow and its applications are not well understood.

Will Kleidon, CEO and founder of Ojai Energetics, said: “We’re excited to partner with The Flow Research Collective and the esteemed researchers at UCLA to explore the finer details of what we already know — that CBD is greatly beneficial to those wishing to improve their business, sport or creative performance by achieving and sustaining a ‘state of flow’.

“Professional athletes including pro-surfer Kassia Meador, from extreme to traditional, love taking our formulas and many report anecdotally an enhanced flow experience. We now get to work with the best to study it in-depth, as we are always about the data and the science, as well as the individual’s journey.”

Those who want to participate in the CBD and flow survey can do so here.

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